場と間 ／ BA to MA INTERIOR EXHIBITION ARCHIVES

vol.05

OUTLINE

THEME

BAtoMA vol.05　BAtoMA TRADESHOW / BAtoMA information

"BAtoMA", an interior exhibition of design, art, product, has suggested proposals by unique trials and fastidious space creation since 2010. Now, it's reinforced with new project "BAtoMA information" from "BAtoMA vol.05" to be held in October 2013. "BAtoMA TRADESHOW" presents latest trend information to buyers, press and the core customer stratum while "BAtoMA information" is an index of interior for all the people who love design, art and product. Laforet Museum HARAJUKU ande OMOTESANDO HILLS SPACE O as main venues, offering diverse information related to interior.

THEME：　 FACTORY

Fabric, stationery, furniture, ceramics… Everything and anything is created in factories or ateliers. Products crafted one-by-one by hand. Mass products manufactured by machines. All things have their place of production and background. Yet, in what manner are they created, and eventually presented here? The theme of BAtoMA TRADESHOW vol.05 was “FACTORY”. It proposed communication from sellers to consumers, such as background of production or product care and offered the opportunity to rediscover the meaning of needing things.

CONTENTS

BAtoMA TRADESHOW：

>>> INSTALLATION： 「BAtoMA FACTORY」
>>> TRADESHOW

BAtoMA information：

>>> INSTALLATION 1：　ByBORRE 「From Left to Right」
>>> INSTALLATION 2：　Suzanne Oxenaar 「Hotel concepts from Amsterdam with LLOVE from Tokyo」
>>> EXHIBITION BOOTHS
>>> SHOP：「Party Gift」
>>> TALK EVENT： 「SPACE」
>>> WORKSHOP 1-3：「LOVE&GIFT」
>>> SATELLITE 1-9

INSTALLATION

■ INSTALLATION　at BAtoMA TRADESHOW

「 BAtoMA FACTORY」

The place BAtoMA director loves above all, factory. From factories for mass-production to ateliers of creators or craftsmen, no matter how big or small they are, everything and anything is created in there. Think about factories BAtoMA pictures, what kind of items are produced in what kind of spaces? The director, who have traveled through diverse districts and kept producing things, presented a fragment of factory as an installation.


Supported Creator：Koji Mayumi

■ INSTALLATION　at BAtoMA information

Amsterdam in “BAtoMA information”

A rising artist playing active parts in various fields “ByBORRE” hit Japan from Amsterdam for the first time. Also, a concept maker of renowned design hotel popular with its contemporary art “Lloyd Hotel” and “Hotel the Exchange” reproduced her distinctive works of hotels, and Amsterdam of the present emerged as an installation in “BAtoMA information”. By introducing artists and creators who are unknown in Japan while acclaimed among design & art scene in Europe, stimulated not only visitor’s sensibilities but design & art in Japan.


INSTALLATION 1：　From Left to Right / ByBORRE

ByBORRE / byborre.com


INSTALLATION 2：　Hotel concepts from Amsterdam with LLOVE from Tokyo / Suzanne Oxenaar

Suzanne Oxenaar / www.lloydhotel.com

■ EXHIBITION BOOTHS

Brands and makers which attract attentions among interior & design industry introduced new works and recommendations. Lineups with different sensibility from “BAtoMA TRADESHOW” was exhibited.



EXHIBITOR：　NOL CORPORATION CO., LTD.、Ichiro Inc.、MARUHIRO Inc.、HASAMIYAKISHINKOUKAI、WOODPRO Co., Ltd.、INTEROCEAN、NEWSED PROJECT、IWASAKISHIKI CO., LTD

■ PARTY GIFT SHOP

With the theme of “a shop for parents to select presents for children delightfully”, a pop-up gift shop opened.

■ TALK & WORKSHOP

Participatory events to introduce ways of enjoying interiors were to be held each day; talk events by interior stylists engaged in popular magazines, architects and product designers or workshops by creators. Information to create varied “SPACE” was to be presented, with the theme of “SPACE” for talk event while the one of “LOVE & GIFT” for workshops.



Lecturers：
Kaori Ieyasu（Representative of Edelkoort East / Trend Union Japan）、Hirofumi Uchiyama（ReBITA Managing Director）、Eizo Okada（S&O DESIGN Director）、Yota Kakuda（Product Designer）、Chikage Kotake（LIVING MOTIF PR）、Fumiko Sakuhara（Interior Stylist）、Nobuko Shimuta （Project Editor / Design Producer）、Suzanne Oxenaar（Lloyd Hotel / Hotel The Exchange / Llove Hotel Concept Maker）、Koichi Suzuno（TORAFU ARCHITECTS Inc.）、Jo Nagasaka（Schemata Architects）、Tomomi Nagayama（Interior Stylist）、Masato Baba（BAtoMA Director）、Shigeki Fujishiro（Product Disigner）、Mayko Furukawa（THE CONRAN SHOP PR）、Borre Akkersdijk（Creator / ByBORRE）、Tsuyoshi Matsuzawa（E&Y Managing Diector）、Ko Matsubara（Casa BRUTUS Editor-in Chief）、Masayo Motegi（Interior Stylist）、Lidewij Edelkoort（Trend Forecaster）




Lecturers：
amrta（Knit Designer）、 holiday（Art&Food Creator）、WOODPRO（Japanese cedar scaffolding board specialist）

■ SATELLITE

In addition to the Omotesando Hills Space O as main venue, “BAtoMA information” provided satellite venues consist of popular interior shops in Sinjuku, Roppongi, Aoyama/Kotto Dori, Aosando, Meguro and so on. Each shop proposed ways of enjoying town with interior-oriented approach such as pop-up shop, antique fair, art exhibition and more.



Satellites：
AOSANDO、Bazar et Garde-Manger、THE CONRAN SHOP SHINJUKU / MARUNOUCHI、DAIKANYAMA TSUTAYA BOOKS、DECOdeBONAIR、H.P.DECO、Kottou-Douri Weekly Street Market、pour annick、THREE AOYAMA

EXHIBITOR

Fair Trade Company / FRIDA JAPAN,Inc / Lanka.,ltd. / HORIGUCHI COFFEE / Artist  Kunimura Ai / Shonan International Co.,Ltd / H.P.FRANCE S.A. / Future Friends / chihiro ishibashi / Kréé manufacture / Petite africaine / Junca Co., Ltd. / STEREO / Bon Magique Co.,LTD. / AFRIKICO JAPAN CO., LTD. / IGREK Co.L.P. / INITIAL JAPAN CO.,LTD / T O K Y O S A I K A I C O. , L T D. / NAGAE co.,ltd, / STEKI International, Inc. / R&D CO.,LTD. / KifuL / TAISO Co.,Ltd / Quaint Design / GRASSE TOKYO Co.,Ltd. / SANWA TRADING INC. / E.F.international / Dabai Co.,Ltd / HORIUCHI FRUIT FARM / KITANO SHOJI CO.,LTD / OVERSEAS CO., LTD. / AQUAMER Co.,Ltd. / OLIVE POPCORN Corporation / Yom Co.,Ltd. / nakasono yoshimitsu / Megumi Baba / Pelouse co.,ltd / Zoo-co / Murakami Art co.,ltd / style clotho / IDEAPORT INC. / Knot inc. / H.P.FRANCE S.A. / Tsé & Tsé associées / H.P.FRANCE S.A. / ASTIER de VILLATTE

SUPPORT

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